Nana Cunha &  Paula Gartenkraut, two Brazilians-NewYorkers who are curating their native country’s fashion and presenting it in a way that not even Brazilians would find it there (or here!)


Paula Gartenkraut - The Private Apple

Paula Gartenkraut

Based in New York since 2001, Paula has an extensive experience in the advertising & marketing luxury world. 
She grew up in Brazil where she worked at W/Brasil and McCann-Erickson ad agencies; in New York worked in marketing departments at Ermenegildo Zegna and H.Stern Jewelers, also worked with event production for NY fashion week and had a column about NY on Gloria Kalil's Chic website (a Brazilian fashion website).

Paula has a degree in Marketing from PUC-SP (Brazil) and a master degree in Image Consulting from Fashion Institute of Technology (FIT). Also is a Certified  ‘Personal Coloring’ by Carol Davidson, ‘Fashion Trends’ from Parsons School of Design, and an ‘Intensive Color Training’ by Dominique Isbecque.